Being back in school, I want to learn as much as possible about communication and marketing. If you’d like to do the same, here are some book you should read:
- Thinking, Fast and Slow — Daniel Kahneman
Describes how the mind works and explains the two systems that drive the way we think.
- Growth Hacker Marketing — Ryan Holiday
What is a Growth Hacker? How can you create something from nothing?
- The Lean Start Up — Eric Ries
A lot of start-ups fail, but failure could have been prevented. Teaches companies and start-ups to have adapt and adjust before it’s too late.
- Building a StoryBrand — Donald Miller
How to use storytelling techniques to connect with customers
One thing that a lot of people have pointed out is that efficient communication is knowing how people work. Books on psychology are great to read.
We don’t always do what we say
or even what we intend or want to. Why?
Last but not least, put this on your watch-list: The Great Hack – Cambridge Analytica.
Related posts:
The second week started with the history of advertising and end with the future of advertising/comm...
There are many buzz-words in marketing, one expression that you may have heard of is Lean Organisat...
The first week at Berghs School of Communication has rushed by. We dived right in to the course CAB...