Brief history of advertising

The second week started with the history of advertising and end with the future of advertising/communications.

We talked about American advertising history and got the tip to watch Mad Men, to get a sense of how the industry used to work.

We’ve had seminars in history, laws and ethics, psychology, nudging and meet inspiring companies like Oatly. Hearing the story behind why Oatly have the concept they do and how they work with in the company was really fascinating.

We also got to do a workshop about the future city based on the Stockholm 2040 vision.

Let me know what you want to read more about in the comments!