There are many buzz-words in marketing, one expression that you may have heard of is Lean Organisation or Lean-thinking. But what does it really mean? To better understand it we have to know what defines a Startup. A startup is a new company where the business model is scalable. It usually has elements of tech, […]
Growth marketing
Want to learn more?
Being back in school, I want to learn as much as possible about communication and marketing. If you’d like to do the same, here are some book you should read: Thinking, Fast and Slow — Daniel Kahneman Describes how the mind works and explains the two systems that drive the way we think. Growth Hacker […]
Brief history of advertising
The second week started with the history of advertising and end with the future of advertising/communications. We talked about American advertising history and got the tip to watch Mad Men, to get a sense of how the industry used to work. We’ve had seminars in history, laws and ethics, psychology, nudging and meet inspiring companies […]
Enter Berghs
The first week at Berghs School of Communication has rushed by. We dived right in to the course CAB – Communication according to Berghs, and started on our first assignment. Thuseday afternoon we meet our first customer. The assignment was to create an idea or activity to make people more aware of the range in […]